Team - Art'Anna Weddings and Events

Some mail me or address me kindly as “Anna”, while my name is in fact Helena. I admit the company name can be confusing and that Anna could well be my name, but that is not the case. Neither has it anything to do with Art. “Art’” is derived from our eldest son’s name Arthur and “Anna” refers to our daughter who was given the Italian name Anna-Maria. Art’Anna was founded before the birth of our third and fourth child, but they could well receive their place within the company. 

how it all began

The Story of Art'Anna

As a passionate wedding planner and translator with a romantic soul, I adore celebrating the special moments in life in magical places and creating an authentic experience for my couples. Using my creativity and my eye for a detail, I can translate your dreams into an unforgettable and incredible reality. I enjoy organizing tailor-made and unique wedding weekends during which you and your guests can laugh, relax and enjoy.

My intense love for and interest in Italy and France led me to study the language and history of both countries at university where I met my husband and graduated as a translator. Driven by our sense for adventure and our love for travelling, my husband and I organized our unforgettable wedding weekend in Siena, Tuscany where we started our own love journey. Three busy kids later, I was ready to pursue my goals and to start doing what I love the most.

My passion for organizing has become my work and I wouldn’t want to do anything else. Nothing gives me greater satisfaction than seeing the result of an intense collaboration with a likeminded team of quality vendors, seeing the smiles on people’s faces, hearing the positive experiences of guests and reading the reviews of satisfied couples. My goal is to make your dreams come true and to help as you begin your own unique story together. 

At the beginning of 2019 all my hard work and the hard work of the Art’Anna team was rewarded with the award for Best Destination Wedding Planner in Belgium. Another award was added that evening, which was the one of Public Choice 2019, an award given by the colleagues in the wedding sector which I appreciate enormously. This award event was the beginning of a year full of adventures and obstacles. A year of growing not only professionally but also privately. The three busy kids have become four busy kids, but the goals are always there and the love for what I’m doing hasn’t disappeared at all. 
If you want to get to know more about me or my love for Italy and France, follow me on social media or contact me and tell me all about your dreams. I truly hope this inspires you and that I can join you on the exciting journey of creating your dream wedding. 

You are about to embark on a glorious journey with the love of your life. Your every wish is to surprise your loved one on a place that has a special meaning for you or at a dazzling location in Belgium, France or Italy with the sole purpose to get that one answer, that one all-meaning word: YES. 

In close collaboration with you, I plan the proposal as unobtrusive as possible; I ensure that you, but also your future partner, can enjoy this ultimate moment intensely and that every minute will be recorded for you to relive everything in years to come. Say yes to new adventures!

founder | ceo


write to me

but first, a few fun facts

let the magical journey begin!

My Dream Destination

My dream destination would be South Africa but let’s say that I’m open to lots of destinations as long as there is culture and nature (without bugs and little crawling animals please). 


I'm a person made of contradictions

I would love to live on top of a hill with amazing views where I would relax and enjoy the sounds of nature. But I would probably miss the comfort of living in a town or a city. Maybe one day when I’m old or maybe not…


I love italian cuisine

. . . but I’m also a big fan of our own Belgian cuisine and I do like to try new kinds of food, but please don’t give me white beans as I really don’t like them…Oh and eggs with papsaus, something typically Belgian, are not at all on my list of favorite dishes. 


life is a journey. enjoy that journey.

My life has been a journey in many ways. It has taken me to many places in the world, but it has also shown me the most positive and most negative sides of life. This journey has learned that I have to enjoy life and my family at the fullest and that every moment is precious. 


my assistants have told me i have a special kind of humor

I always respond in a funny way to some of their questions…I really wouldn’t know why they share the same opinion. 


i would never marry a belgian guy

. . . until I Met My Husband In 2002. He was a Belgian and only lived 15 minutes from my hometown (1,5 hour from Antwerp). The rest of the story is history. 



michelle claeys

I won’t even try to start telling the story how Michelle and I met; let me just tell how happy I am that from the first moment she started working for Art’Anna a few years ago as assistant, she fully understood my vision, she knew what I wanted and how I wanted it. She walks my dreams and far-stretched goals and she constantly assists me in reaching them.

Not only is Michelle a very loyal super assistant who now even finalises all on her own, and with the very best results, weddings abroad. She is also a good friend who at times knows me better than anybody else and moreover she became for all suppliers a reliable spokes partner. They just adore her. You will never find Michelle at the office, but if you meet her at one of the Art’Anna weddings or events, you will immediately take to her… she conquers all hearts.

Michelle is a globetrotter. She loves adventuring and discovering the world. Should you feel following her, you can find her at her Instagram @wherethehellismichelle – a question we sometimes ask ourselves as well. I am convinced that she will surprise and inspire you... join the club!

Although Michelle is not a full-time Art’Anna employee, I want to underline that she is a very important player in our team. It would be impossible for me to go without her.


noor wybaillie

Although Noor is not always at the office, I can ensure you that you and your wedding are always on her mind and that she is always on the search for the best possible solutions for you and your guests. 

Noor, don’t mind calling her Nory if you like, has a strong passion for France and Spain and masters both languages absolutely fluent. Only fate knows which areas she will discover for us or which projects will cross her path. 

Noor loves traveling. Together with her family she wants to discover the world and indulge in new adventures. Tasting other cultures is a permanent magnet for her. She has an inquisitive and incredibly positive soul that is always open to new possibilities, always seeking out the newest trends. We surely can call her our trend and location spotter. 

Noor loves creating special moments and unique experiences and will help you to plan and style your event or wedding in Belgium, France and other magical places.

Moreover, she will always help me in the start-up phase of some new and exciting projects. 

Over the years, Michelle and Noor have become truly indispensable assistants within the Art’Anna team. They know me through and through and they are in touch with my essential self. Both understand what I envisage and know the lengths that I go for bridal couples and customers alike. Sometimes they stop me, but often they give me that extra push.

But my most important supporters are and will always be my husband and children. They are my biggest back-up team in everything I undertake. When I’m having a bad day or when things go pear-shape, they motivate me to remain walking the road and chase for fulfilment of my dreams and goals. When I return after a wedding weekend, it is they who cheer me when everything turned out for the best.

When some years ago I dreamt my dream of organising weddings in Italy, it was my husband who urged me to follow courses and to take the big step, to face up to the risks. He believes in me. He supports me. He holds my hand. He listens to me. He trusts in me. He is my partner, my soulmate, my friend, my husband.

more than just colleagues, we're family!

we're a close-knit team

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+32 (0)475 78 80 96


Peter Benoitstraat 2
B-8800, Roeselare



Art’Anna Weddings & Events is specialized in the organisation of weddings and events in Italy, France and Belgium. We add an extra dimension to your day and seek to give you an unforgettable day with an eye for innovation, creativity and originality, completely tuned to your wishes. 

Let's make plans!

we're making magic happen